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The bracket is out, the flavors are set, and it’s time to crown the ONE flavor that will rise to the top in this ultimate ice cream battle! Over the next 3 weeks, 16 of the most decadent, mouthwatering Jeni’s Ice Cream flavors will face off in a competition to see which one reigns supreme. Here’s everything you need to know about how it works — and why you absolutely can’t miss a second of the madness!

It’s March Madness like you’ve never seen before — instead of buzzer-beaters, we’ve got flavor-packed, creamy showdowns. From Bakery Square, where these legendary flavors are scooped fresh, you’ll be voting to push your favorites to the next round. Only YOU can decide which flavor gets to keep the dream alive — and which one falls out of the competition.

The rules? Simple:

1. Visit Jeni’s Scoop Shop in Bakery Square.
2. Vote with your taste buds for the flavor that deserves to move on by purchasing a scoop (or 4) of your favorite.
3. Each week, we will keep track of how many times each flavor got scooped. The flavor with the most scoops will move onto the next round. 
4. Keep an eye on the bracket — only one flavor will emerge victorious. Now, let's dive into the 16 fierce contenders battling it out to claim the ultimate title!

#1 Seed: Brambleberry Crisp
Brambleberry Crisp is the undisputed champ of the bracket — bold, vibrant, and absolutely packed with flavor. It’s a berry explosion with just the right amount of crunch. This flavor is here to dominate and make its case as the top contender. It’s going to be hard to beat!

#2 Seed: Double Dough
After much anticipation, Double Dough is back and better than ever! With the perfect mix of cookie dough and chocolate chips, this crowd favorite is primed for greatness. If you're looking for a delicious combo that never disappoints, this one’s your go-to pick. 

#3 Seed: Brown Butter Almond Brittle
If you're a fan of the sweet-and-savory combo, then Brown Butter Almond Brittle is the flavor for you. Caramelized perfection paired with a nutty crunch creates a depth of flavor that could easily carry it to victory.

#4 Seed: Honey Vanilla Bean
Honey Vanilla Bean is the epitome of creamy elegance. It’s simple, yet so satisfying, with a luxurious sweetness that will have you coming back for more. Could this unassuming flavor surprise us all and go all the way? Only time will tell!

#5 Seed: Gooey Butter Cake
Imagine sinking your spoon into a warm, gooey slice of butter cake — now imagine that sensation in ice cream form. Gooey Butter Cake is here to comfort your soul and deliver layers of rich, buttery deliciousness. Is there anything more comforting than that?

#6 Seed: Lemon Bar
Lemon Bar is the dark horse in this competition, bringing the perfect balance of tart and sweet to the table. Its buttery, citrusy goodness makes it the underdog you should definitely keep your eye on. This one might just take everyone by surprise!

#7 Seed: Milkiest Chocolate
Rich, smooth, and intensely chocolatey — this one’s for the pure chocolate lovers out there. If you're craving that deep, creamy chocolate experience, Milkiest Chocolate is your flavor. It’s the kind of flavor that’ll make you swoon, bite after bite.

#8 Seed: Salted Peanut Butter with Chocolate Flake
Salted peanut butter and chocolate — an age-old duo that never disappoints. Throw in a few crunchy chocolate flakes, and you’ve got a serious contender. This classic combo is a crowd-pleaser and has all the makings of a champion.

#9 Seed: Darkest Chocolate
Darkest Chocolate is not for the faint of heart. This one’s for the serious chocolate aficionados who appreciate intensity in every bite. A flavor this deep deserves to be taken seriously.

#10 Seed: Texas Sheet Cake
Texas Sheet Cake is ready to take on anyone who stands in its way. Expect huge, indulgent flavors — from decadent chocolate to layers of sweetness. This heavy-hitter is not here to play, folks. Watch it make its way through the rounds.

#11 Seed: Blackout Chocolate Cake
Rich chocolate ice cream. Cake chunks. Frosting swirls. It’s a triple threat of dessert goodness that’s sure to win over any serious chocolate fan. Get ready for a knockout punch of flavor.

#12 Seed: Green Smoothie
Looking for something a little lighter? Green Smoothie might just be the surprise hit of the tournament. This refreshing fruit-packed blend is as vibrant and lively as it is delicious. Don’t count out this wild card — it’s got potential!

#13 Seed: Coffee with Cream and Sugar
This flavor is an homage to your favorite morning brew, with a smooth balance of cream and sugar to get you through the day. If you’re a fan of a good cup of coffee, this could very well be your go-to flavor to root for.

#14 Seed: Salty Caramel
Sweet, salty, and utterly satisfying, Salty Caramel brings that perfect balance of flavors with its velvety texture. It may not be flashy, but it’s a classic that has the chops to go the distance. Can it take the crown this year?

#15 Seed: Rainbow BFY
Rainbow BFY is the playful, fruity choice that will bring out the kid in all of us. It’s fun, it’s vibrant, and it could easily become the underdog favorite as the competition heats up!

#16 Seed: Wildberry Lavender
Rounding out the bracket is the unexpected yet wonderfully unique Wildberry Lavender. This flavor brings a touch of floral sophistication to the table. It may not be the obvious choice, but don’t be surprised if it makes a run for the top spot!

Head over to Jeni’s Scoop Shop in Bakery Square and cast your vote for the flavor that deserves to move on to the next round! Will your favorite make it to the top? Only YOU can decide.

Let the Jeni’s Ice Cream March Madness begin!